Indian D2C brands sending campaigns over WhatsApp Business API are seeing 8–14× the conversion of email — at roughly 1.5× the cost. The math has finally tipped.
The Numbers That Matter
- Open rate: 95%+ (vs 18–22% for email)
- Click-through: 25–45% (vs 2–4% for email)
- Marketing message cost: ₹0.85–₹1.10 per message in India
- Conversion lift on abandoned cart recovery: 3–5×
What's Working
Three flows account for the majority of revenue we see brands generate via WhatsApp:
- Abandoned cart at 30 minutes. A short, human-sounding message with the product image and a one-tap "complete order" link.
- Order delivered + review request at day 7. Combine a thank-you with a one-question review prompt.
- Restock alerts. Customers opt in for SKUs they want — you message them when stock returns. Conversion is absurd.
What's Not
Mass promotional blasts work once or twice. Then customers mute you. WhatsApp is a high-trust channel — burn it and it's gone.
StoreDad's Native WhatsApp Channel
Our native WhatsApp marketing is rolling out — campaign builder, abandoned cart, opt-ins, and broadcast lists, all inside your dashboard. Join the waitlist to be among the first to use it.